Senior Producer
Mercedes O'Brien
Mercedes excels in producing impactful political ads, bringing structure and creativity to the team.
In the 2022 midterms, she excelled as our Lead Media Project Manager, where she orchestrated a high-performing team that achieved a record-breaking output of paid ads, contributing to significant Democratic victories.
Mercedes's passion extends beyond politics, as she collaborates with major hospital groups to expand indigent care and implement economic strategies for unmet health needs.
Her unwavering commitment to positive change shines in her work.
Senior Political Strategist
Ucha Hanna Ndukwe Onwukah
Ucha is a seasoned political strategist and producer with a track record of achieving impactful results.
With experience creating paid media and messaging for various PACs and candidates, she was instrumental in Georgia's historic 2018 turnaround as the organizing director for Stacey Abrams' campaign. She also served as the GOTV GA director for Biden's crucial 2020 campaign.
Bringing a wealth of experience from her work with grassroots organizations, Ucha contributes her valuable leadership skills as a principal at Newmerica Media. Her multifaceted role involves shaping the company's perspective collaborating closely with clients on messaging for ads that resonate with tailored audiences. Ucha heads our Atlanta office.
She continues prioritizing important issues like working mothers' rights and building grassroots collations for statewide elections.
Spanish Language Creative Strategist
Jordi Castells
Jordi has over 15 years’ experience producing and creating hard-hitting and engaging content for national and international markets. His work creatively directing successful political campaigns in Mexico translates to a firm grasp on communication strategies for the Hispanic and Latino population in the US.
He currently specializes in implementing holistic design and visual strategies as well as short form animation and motion graphics. Jordi’s award-winning work includes campaigns for Pfizer, LA Times, Televisa Foundation and others.
Diversity, inclusion, immigration reform and economic equality are some of the subject matters that inform and motivate Jordi’s work.
Creative Director
Bryan Bankovich
Bryan is a highly skilled creative video director and producer who specializes in political content creation. With over two decades of experience, he has masterfully produced and directed content across diverse platforms, both paid and organically.
His work for non-profits and campaigns has been shown to drive engagement. Notably, in 2020, he served as the lead content producer for ACRONYM, a progressive super PAC, with a $75 million digital-only ad campaign to persuade independents and disseminate accurate information to voters in targeted swing states. Moreover, during that cycle, he produced ads for other PACS, such as New South and Senate Majority PAC.
During the 2022 cycle, Bryan led Newmerica's creative team working on several high-profile client projects for US Senate, House, and super PAC's. Bryan's creative, cost-effective workflow strategies have earned him a reputation as a trusted consultant for non-profit groups and political campaigns.
Director of Photography
Rahim Hakmati
Rahim is an award-winning director of photography who specializes in documentary films, music videos, and political ads. He is known for his evocative visuals and his ability to tell stories that connect with audiences on an emotional level.
After 9/11, Hakmati was targeted because of his name and his Afghan heritage. This experience motivated him to work in politics using his skills to help candidates and organizations fight for social justice.
He has worked on campaigns for a variety of progressive causes, including immigration reform, gun control, and environmental protection.
Hakmati is a passionate advocate for using film to make a difference in the world. He believes that cinema can be a powerful tool for social change, and he is committed to using his skills to tell stories that matter.